The metaverse, or new internet as some call it, is a virtual reality platform. Rendered in 3D, social media, online video games, and other apps will be housed within the same cyberspace.
Today's world is changing rapidly, and technology continues to take giant leaps. Embracing technology and establishing a place in the online world is how your business can remain competitive to retain customers.
Take note from the big tech companies. Facebook (Meta) is at the front and center of this super platform. While some will keep their retail spaces, giants like Microsoft has already moved out of retail locations and looks to focus in their online presence only, gradually building an enterprise metaverse.
The business landscape will see a big change, the online presence of companies will be even more important than ever. Metaverse will give businesses the opportunity to step up their game in customer engagement, experience, and retention. All customer relations could be centralized with virtual customer service avatars. Phone, email, and chatbots will gradually lose focus.
Business owners must start learning about metaverse and how their service and product can be housed in this "parallel" world. For example, Nike is preparing to sell virtual sneakers for avatars. The question is, how can consumers shop or experience my product/service in an interactive and immersive way?
The pandemic forced many to transition operations abruptly, while some transitioned smoothly, others missed the train and struggled to leverage technology in a positive way. Virtual reality spaces will be used for teams to connect, collaborate, and develop ideas, but unlike today, teammates will be across the table, even if they are in different continents. This will also facilitate interactive and immersive training of staff in different regions.
While we are not yet living in a parallel reality, we are living in a digital one. This is the time to bring your business operations up to speed. Build your business online presence now and stay open to what the new internet brings, whatever that will be.